Kelly Scott - Marketing Coordinator

With over two decades of marketing experience, Kelly is a true wordsmith with a passion for storytelling and strategy. From proofreading novels to crafting compelling EDMs, newsletters, and radio and TV scripts, she’s spent years shaping brand narratives across industries.

Having worked on both sides of the marketing world – as a client and an agency expert – delivering campaigns for brands like Toyota, Singer Sewing Machines, and even the Australian Defence Force. Now at Conplant, she brings her creativity and expertise to the construction industry, ensuring the brand’s voice is as strong and reliable as the machines it represents.

She never expected to get excited about heavy machinery, but now, road trips have turned into a game of “I Spy” as she spots Conplant’s unmistakable colour – yellow… or is it green? (Or maybe we could settle the debate and create a new colour… how’s gren-ellow?)

Kelly is all about finding fresh ways to showcase the equipment in a way that truly meets clients’ needs. She spends hours refining content to ensure it not only reflects Conplant’s values but also resonates with those who rely on the machines every day.

She’s also passionate about the growing recognition of women in the industry. Whether it’s through initiatives like the HRIA Women in Hire mentoring program or events like the Women in Engineering breakfasts hosted by AfPA, Kelly is proud to be part of an industry evolving to become more inclusive and welcoming.

Outside of work, you’ll find Kelly spending time with her husband and their two daughters, getting lost in a good book, or embracing her love for all things creative. Whether it’s a clever tagline or a perfectly placed call to action, she believes the right words can make all the difference.