With more than 18 years at Conplant, Michael has built his career across a range of roles, including Hire Controller, Branch Manager, and National Operations Manager, before stepping into the General Manager position. This breadth of experience has given him a strong understanding of every aspect of the business, from day-to-day branch operations and asset management through to customer relationships, sales, and strategic planning.
Michael takes a commercially focused, data-driven approach to decision-making, while placing a strong emphasis on people, relationships, and long-term outcomes.
“For me, it’s about building a strong team and giving people the support, tools, and opportunities they need to succeed. When you have the right people in the right roles, you can deliver better outcomes for our customers and for the business.”
With an extensive understanding of the equipment hire industry and Conplant’s customers, Michael’s focus is on delivering high-quality service while maintaining a sustainable and profitable business.
“I’ve always believed that hire is about much more than supplying equipment. It’s about understanding what the customer needs, managing the assets effectively, and finding the right outcome for everyone involved. After more than 18 years in the business, I’m still passionate about the industry and about finding ways we can continue to improve.”
Throughout his time at Conplant, Michael has been involved in major business initiatives, including new branch openings, acquisitions, strategic planning, and the continued development of Conplant’s national network. He believes that remaining adaptable and willing to evolve is essential in an industry that is constantly changing.
“What works well today may not necessarily be what works tomorrow. We need to keep looking ahead, challenging the way we do things and being prepared to adapt. That’s a big part of what keeps the role interesting for me.”
What does Michael love most about working at Conplant?
“The people. After more than 18 years, that’s still what I enjoy most about Conplant. I’ve seen a lot of change over the years, but the strong relationships and the culture have always remained. We’ve got a great mix of people who have been around for a long time, along with new people bringing different ideas and energy. It’s that combination that makes Conplant a great place to work and a business I’m proud to be part of.”
